A job fair is an event that allows company recruiters and hiring managers to meet with potential employees on a neutral ground. Depending on the situation it can be a large or a small gathering.
What does a job fair look like?
During a fair job work job seekers visit stands prepared by different companies. They interact with recruiters and ask questions regarding the company’s organizational culture and their application process. It helps them evaluate potential employers and get a better understanding of the current labor market. In some cases they can secure employment instantly, by interviewing for the position on the spot.
The purpose of job fairs
Job fairs were designed to connect employers with potential employees. They are an effective means for prospecting jobs, as well as networking with other professionals in the industry. Job fairs help companies save time and effort put into the recruiting process, as human resources departments often use these events to find new hires. From a job seeker perspective a job fair is a convenient place to meet with recruiters and possibly find employment.
How to present the company at a job fair?
The company should try to present itself in the best light possible. Its booth on a job fair should therefore be well organized and professional, but also inviting and radiating positive energy. Employees chosen to work the fair need to be able to accurately describe positions, opportunities, and the requirements for each job, as well as the recruitment process and the organization’s corporate culture. For the presentation purposes it is advised for the employees to be dressed in business attire or shirts with the company logo. A good idea is to also prepare an information package that contains a company brochure, a job application, and a list of benefits for the workers.
Accessories useful during a job fair
Accessories that are useful during a job fair consist of promotional clipboards, advertising binders, and file folders.
Promotional clipboards
Promotional clipboards allow the employees who work the company’s booth during a job fair to keep track of all the brochures, pamphlets, and job applications. They facilitate the presentation of the employer’s offer and are very practical in situations calling for a rigid base for writing on the go. Promotional clipboards with a logo are also a way to demonstrate professionalism, help create visual identity of the company, and attract the attention of potential hires.
Advertising binders
Advertising binders are a great way to store and display the company’s advertising materials. They are ideal for setting a catalog and present the potential employee with all the company has to offer.
File folders
File folders are a very convenient device for storing brochures, pamphlets, catalogs, advertising materials, and other documents. They help with promotion and are invaluable when it comes to building a coherent visual identity.
How to attract potential employees?
In order to attract potential employees during a job fair, the company should create a branded and inviting space that conveys its identity and message. It can be done with the use of the company logo and appropriate colors and images. A good idea may be to implement videos and audios that showcase the company’s culture and projects, as they help create an interactive and more memorable experience for the job seekers. The most important thing, however, is to be personal and authentic and make the potential employees feel seen and appreciated.
A company that managed to present itself in a positive light and caught the attention of potential employees is more likely to find valuable workers who are well-qualified and share the same values.